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Buyersphere 2015 has arrived!

The Buyersphere Report has become established as one of the most eagerly awaited and enlightening annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is out now!

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What was predicted for 2014? The final word of the year from Base One

We were going to put together a blog with our predictions for 2015. But then others did the same and we certainly didn’t want to look like we were duplicating the rest. 

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Three Signs your Brand Needs a Facelift

Your brand is every single thing you do and say that influences how people perceive you, so it absolutely needs to be at the centre of your business. 

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Thorne Travel Video: When Is A Spoof Not A Spoof?

Recent online discussions over the video produced for Scottish travel agents Thorne Travel got me thinking. Not about which travel agent to use, but what really constitutes a spoof video? It was fascinating to see people react in three different ways...

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The Best Ad Idea Ever

Wow. That's a big statement. So many to choose from. But I'm pretty sure you will admit this example is as brilliant now as it was 10 years ago.

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Why talk of emotional marketing in B2B makes me angry

There has been a lot of talk recently about emotion in marketing – largely instigated (in the UK at least) by the nice people at B2B Marketing magazine – but I have to say that many of the emotions that the coverage raises in me aren’t very positive ones. 

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What boiled cabbage can teach us about effective content marketing

When I was young, my mother would employ various tricks to make her children eat healthily. And funnily enough, I think we content marketers could learn from her experience…

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To guest blog or not to guest blog?

Google has been warning webmasters about guest blogging for a while, but they are now seriously clamping down. However, guest blogging can still be used to create great content as part of your wider marketing strategy, if you follow a few simple guidelines.

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Vodafone campaign wins Gold in Best Of International Awards in Milan

This week in Milan, Base One carried off one of the prestigious Gold ‘Best Of International’ awards.

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International

The E3 Global Agency Network

How our clients have access to over 500 marketing professionals in 21 countries

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