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Why talk of emotional marketing in B2B makes me angry

There has been a lot of talk recently about emotion in marketing – largely instigated (in the UK at least) by the nice people at B2B Marketing magazine – but I have to say that many of the emotions that the coverage raises in me aren’t very positive ones. 

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What boiled cabbage can teach us about effective content marketing

When I was young, my mother would employ various tricks to make her children eat healthily. And funnily enough, I think we content marketers could learn from her experience…

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Vodafone campaign wins Gold in Best Of International Awards in Milan

This week in Milan, Base One carried off one of the prestigious Gold ‘Best Of International’ awards.

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To guest blog or not to guest blog?

Google has been warning webmasters about guest blogging for a while, but they are now seriously clamping down. However, guest blogging can still be used to create great content as part of your wider marketing strategy, if you follow a few simple guidelines.

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Brand engagement: are you ready to tie the knot?

How do you engage the hearts and minds of customers & how do you sustain the interest and trust you've built? Commitment, a long-term approach and an enriching & positive experience is the key.

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The E3 Global Agency Network

How our clients have access to over 500 marketing professionals in 21 countries

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INFOGRAPHIC: Content Fracking – how to tap into rich new seams of content

Ever wondered what content treasures might be lurking deep underground within your organisation? Content marketers are realising that they need to dig deeper in order to unearth the best content – but they also know that it's not that easy bringing it to the surface.

Recently featured by the Content Marketing Institute, our infographic below outlines the 12 rules of content fracking. 

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