September 26 2014 12:17 PM
Wow. That's a big statement. So many to choose from. But I'm pretty sure you will admit this example is as brilliant now as it was 10 years ago.
This week marks the 20 year anniversary of the first episode of US sitcom Friends, it reminded me of possibly the simplest, most brilliant ad idea I've seen which appeared when Friends screened its last episode in May 2004.
Simply, the ad above advertised that the last episode was to be screened on Friday. That's all. No images needed. No copy. Just the name of the show - in its distinctive typeface – reworked with a creative leap of imagination that must have had the copywriter in question leaping around the room with the realisation he or she had just done something brilliant.
No more to be said. Unless you can think of anything better?