Whether you're repositioning your brand or developing new propositions it's important to be different. But – can you be too different?
Base One blog
Thoughts on B2B Marketing and Beyond
Our new remote testing set up lets us run user testing programmes across the globe from the comfort of our own offices.
We're not saying that we were pleased to see our dear Caz Taylor move on to new challenges. But before she went off to manage her own online start-up, we had an opportunity to arrange a little Base One tribute to her...
To start with, I was with them. I was one of the angry ones. How could people do it? Why would they do it? Then I learned to live with imperfect infographics.
As we return to the grindstone in 2014, we should remember that there is a key business lesson to learn from the festive period. It's one that the smart brands know all about. But in amongst all the tinsel, telly and turkey, did you learn anything?
We thought we'd end the year with a little review of 2013, Base One style. So what happened in B2B this year, what changed, what was new, what insight did we gather and what will the year ahead bring?
How do you engage the hearts and minds of customers & how do you sustain the interest and trust you've built? Commitment, a long-term approach and an enriching & positive experience is the key.
What is google hummingbird? Is it a bird...is it a plane? No, it's Google's new algorithm anticipating what content users are looking for. Is your B2B website ready for it?
The publication of the 2013 Buyersphere Report has rekindled the debate over the value of social media in B2B - read an overview of opinion posted online.
Base One is once again proud to be headline sponsor of TEDx Teddington on November 8th, now in its third year.