The Centre for Economics and Business Research has recently carried out a piece of research on flexible working, discussing the benefits the UK could stand to gain from a “work from anywhere” culture.
Base One blog - Interaction, Brand Marketing, Communications and more.
Thoughts on B2B Marketing and Beyond
LinkedIn announced yesterday that it’s launching a new display advertising network. This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising.
Content marketing isn’t rock ‘n’ roll. But an American indie band called Parquet Courts has recently released a song called Content Nausea, which should be on the playlist of every content marketer.
Zandra Rhodes recently wrote an article questioning the effect of the digital revolution on creativity. Does the plethora of digital technology make it too easy for us to be creative and ‘wow’?
In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void...
On the counter at Munson's coffee shop, in amongst the pastries, the pannetone boxes and the pots of apple and ginger porridge there is a sign that reminds you how customer service should be.
If content marketing is a stick, most marketers seem to have the wrong end of it...
The Buyersphere Report has become established as one of the most eagerly awaited annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is out now!
A logo is a symbol used to represent your company, so that your products or communications are quickly recognisable as being yours.
We were going to put together a blog with our predictions for 2015. But then others did the same and we certainly didn’t want to look like we were duplicating the rest.