Some people don't refer to it as B2B, but B2B2B2B2B2C. At the end of the chain, there is a user. However, there is a long line of people in the approval process who fall into the ‘B’ category.
Base One blog
Thoughts on B2B Marketing and Beyond
It’s all about great content at the moment – but is that the emotion you’re eliciting from your consumers?
I took part in a pub quiz last week, where my team finished a very respectable joint second. Given that there was a prize for placing so high (a £25 bar tab), but not for third, a tie-breaker was required.
I wonder if the more digital communications dominate the way we do things, the less care is taken?
Recent online discussions over the video produced for Scottish travel agents Thorne Travel got me thinking. Not about which travel agent to use, but what really constitutes a spoof video? It was fascinating to see people react in three different ways...
Poor Sainsbury’s. Poor store manager. Although to be fair, putting such an obvious internal comms poster, meant for the staff room, in the front window of your shop is a fairly stupid thing to have done. But that really is where the blame lies. And stops.
Wow. That's a big statement. So many to choose from. But I'm pretty sure you will admit this example is as brilliant now as it was 10 years ago.
There has been a lot of talk recently about emotion in marketing – largely instigated (in the UK at least) by the nice people at B2B Marketing magazine – but I have to say that many of the emotions the coverage raises in me aren’t very positive ones.
When I was young, my mother would employ various tricks to make her children eat healthily. And funnily enough, I think we content marketers could learn from her experience…
Google has been warning webmasters about guest blogging for a while, but they are now seriously clamping down. However, guest blogging can still be used to create great content as part of your wider marketing strategy, if you follow a few simple guidelines