An article in Monday’s ComputerWeekly.com talked about how three-quarters of UK citizens believe that allowing police officers access to more digital technology will improve frontline policing.
Base One blog
Thoughts on B2B Marketing and Beyond
Your brand is every single thing you do and say that influences how people perceive you, so it absolutely needs to be at the centre of your business.
When I was young, my mother would employ various tricks to make her children eat healthily. And funnily enough, I think we content marketers could learn from her experience…
YouTube has announced that it has revised its 'hit counter' so it can continue to provide statistics that are already in the billions. But this is the clearest example yet that online measurement is still based in the last decade.
Some people don't refer to it as B2B, but B2B2B2B2B2C. At the end of the chain, there is a user. However, there is a long line of people in the approval process who fall into the ‘B’ category.
It’s all about great content at the moment – but is that the emotion you’re eliciting from your consumers?
I took part in a pub quiz last week, where my team finished a very respectable joint second. Given that there was a prize for placing so high (a £25 bar tab), but not for third, a tie-breaker was required.
I wonder if the more digital communications dominate the way we do things, the less care is taken?
Recent online discussions over the video produced for Scottish travel agents Thorne Travel got me thinking. Not about which travel agent to use, but what really constitutes a spoof video? It was fascinating to see people react in three different ways...
Poor Sainsbury’s. Poor store manager. Although to be fair, putting such an obvious internal comms poster, meant for the staff room, in the front window of your shop is a fairly stupid thing to have done. But that really is where the blame lies. And stops.