The Buyersphere Report has become established as one of the most eagerly awaited annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is out now!
Base One blog
Thoughts on B2B Marketing and Beyond
A logo is a symbol used to represent your company, so that your products or communications are quickly recognisable as being yours.
We were going to put together a blog with our predictions for 2015. But then others did the same and we certainly didn’t want to look like we were duplicating the rest.
An article in Monday’s ComputerWeekly.com talked about how three-quarters of UK citizens believe that allowing police officers access to more digital technology will improve frontline policing.
Your brand is every single thing you do and say that influences how people perceive you, so it absolutely needs to be at the centre of your business.
When I was young, my mother would employ various tricks to make her children eat healthily. And funnily enough, I think we content marketers could learn from her experience…
YouTube has announced that it has revised its 'hit counter' so it can continue to provide statistics that are already in the billions. But this is the clearest example yet that online measurement is still based in the last decade.
Some people don't refer to it as B2B, but B2B2B2B2B2C. At the end of the chain, there is a user. However, there is a long line of people in the approval process who fall into the ‘B’ category.
It’s all about great content at the moment – but is that the emotion you’re eliciting from your consumers?
I took part in a pub quiz last week, where my team finished a very respectable joint second. Given that there was a prize for placing so high (a £25 bar tab), but not for third, a tie-breaker was required.