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Differentiation – Getting the right balance between standing out and fitting in

March 14 2014 10:31 AM

Whether you're repositioning your brand or developing new propositions it's important to be different. But can you be too different?

I recently ran a webinar to explore the challenges of differentiation and the potential risks associated with the techniques brands use to stand-out. If you're looking at your brand and wondering about how you go about standing out from the crowd, there may be a few good pointers in there.


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March 30 2017 5:27 PM