Base One blog - thoughts on B2B Marketing and beyond

Why is it that consumer goods seem to gain traction with such ease on social media? What makes us perceive these campaigns as more successful and creative?

What makes a good pitch? Having been in this business for more than 20 years I can safely say that, as with so many things in the universe of marketing and design, there is no one recipe to guarantee perfect results.

At a dinner party recently, someone not involved with the marketing world asked me an interesting question: How do you find new clients?

One statistic that leapt out to me from the Content Marketing Report 2015 was that only 16% of B2B marketers were “personalizing” their content. This is not a failing. I think most of that remaining 84% are absolutely right not to do so…

The Content Marketing Report 2015 published by B2B Marketing is an excellent resource. But while it is informative, beautifully produced and useful, it is also confusing. Let me explain why, and clear up the confusion...

There are lots of positives to take out of B2B Marketing’s recent Content Marketing Report. For a start almost three-quarters (71 per cent) of B2B marketers say it’s a very important component of their marketing activity. But it’s worrying that 31% of the

Creative Art Director and all round Pinterest fanatic, Lissy Smith, talks aout how as a B2B Marketing agency we use Pinterest as a tool for boosting creativity and pushing our ideas to the next level.

“Customer insight” must be one of the most overused terms in the lexicon of marketing jargon.

Every year we ask the question. And there is now evidence to believe that B2B social media has reached a tipping point. But now more than ever, we need to exercise caution...

I question the way data capture forms are being used by businesses. There is such a fine, and sometimes blurred, line between making sure that people are viewing your content and putting them off with overwhelming data capture forms.