Chelsea Blacker
October 26, 2009 2:34 PM
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Americans Say No to Customised Adds via Online Tracking

October 26, 2009 2:34 PM

A quick post regarding news from my native land - the majority of Americans do not like advertisements, discounts, and news tailored to their interests via online tracking, reports NY Times. The poll, backed by professors at UPenn and UC Berkley, is "the first independent, nationally representative telephone survey on behavioural advertising."

I wonder if it's this simple - that Americans dislike targeted media, or if the fear of privacy invasion what preoccupies their minds? Either way, targeted advertising via tracking isn't going away so they better get used to it. Looks like the youth are slightly more open minded to it.

I can't imagine not wanting things tailored to my interests. I'm not as bored when exposed to advertising, I dare suggest I'm even, on occasion, informed! Except for that spotify advertisement about killing motorcyclists while I drive (complete with splat noise), b/c I don't even have a license.

What do you think? Are these Americans simply naivete to the benefits of target marketing which results from online tracking? Are they justified to be flipping out about privacy concerns - that marketers are "spying" on them when they visit the marketer's sites? Let me know!

Americans Say No to Customised Adds via Online Tracking

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