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Vodafone - 4G launch high-impact DM
High-impact DM promoting 4G from Vodafone to C-suite customers
|Project||4G launch high-impact DM|
Vodafone launched its 4G network in the UK in the summer of 2013 in several key cities.
The launch activity needed to:
- Drive awareness at launch of Vodafone's 'best ever network' including 4G signal
- Drive adoption of 4G devices and tariffs from Vodafone
We developed a focused DM campaign targeting CEOs & CIOs at large enterprise customers.
Coming from the proposition: have an office experience wherever you are, we sent out a high value 4G mobile internet device so that CEOs could trial the Vodafone 4G network for an entire year.
The DM led with the message: "8/10 business leaders believe 4G will increase productivity”, and the call to action: “try it yourself, on us”.