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One statistic that leapt out to me from the Content Marketing Report 2015 was that only 16% of B2B marketers were “personalizing” their content. This is not a failing. I think most of that remaining 84% are absolutely right not to do so…

The Content Marketing Report 2015 published by B2B Marketing is an excellent resource. But while it is informative, beautifully produced and useful, it is also confusing. Let me explain why, and clear up the confusion...

There are lots of positives to take out of B2B Marketing’s recent Content Marketing Report. For a start almost three-quarters (71 per cent) of B2B marketers say it’s a very important component of their marketing activity. But it’s worrying that 31% of the

Every year we ask the question. And there is now evidence to believe that B2B social media has reached a tipping point. But now more than ever, we need to exercise caution...

Content marketing has become so popular that 'content saturation' was an inevitable consequence. But equally inevitable was that there would be people who worked out a solution. Mark Schaefer is one of those people, and his answer is The Content Code. ​

As B2B marketers, we're pretty good at segmenting by company size. The bigger the company, the bigger the budget, the bigger the requirement. It's pretty much about scale, right?

Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts...

The Buyersphere 2015 Report gave us some interesting insights into B2B buyer behaviour. Here's a chance to hear John Bottom, our Head of Demand Generation, explain what it means to marketers like us...

In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void...

On the counter at Munson's coffee shop, in amongst the pastries, the pannetone boxes and the pots of apple and ginger porridge there is a sign that reminds you how customer service should be.