Base One blog

March 03 2015 11:02 AM

Want to get some fresh insight into the mind of the B2B buyer? Put on your headphones, sit back and let me talk you through some of the key findings from the Buyersphere 2015 report, including:

- how the decision-making unit works
- who plays what role during the buying process
- what information B2B buyers seek to support their decisions
- how B2B buyers use social media
- what makes the difference between a winning supplier and an also-ran...