Blog: search

One statistic that leapt out to me from the Content Marketing Report 2015 was that only 16% of B2B marketers were “personalizing” their content. This is not a failing. I think most of that remaining 84% are absolutely right not to do so…

The Content Marketing Report 2015 published by B2B Marketing is an excellent resource. But while it is informative, beautifully produced and useful, it is also confusing. Let me explain why, and clear up the confusion...

Content marketing has become so popular that 'content saturation' was an inevitable consequence. But equally inevitable was that there would be people who worked out a solution. Mark Schaefer is one of those people, and his answer is The Content Code. ​

The Buyersphere 2015 Report gave us some interesting insights into B2B buyer behaviour. Here's a chance to hear John Bottom, our Head of Demand Generation, explain what it means to marketers like us...

In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void...

We thought we'd end the year with a little review of 2013, Base One style. So what happened in B2B this year, what changed, what was new, what insight did we gather and what will the year ahead bring?

Over the last 2 years, social media monitoring has become a must for any self-respecting company, and for good reason. A tool supposedly developed to support a new marketing approach has turned out to have useful applications in many other areas

There are a lot of people talking about content marketing these days - and so they should be. But amongst all the talk about how content marketing is perfect in principle for the modern business world, it’s nice to see some concrete examples.

As it’s our job to advise on how to adapt to the challenges and opportunities of the Digital Age, we decided it was down to us to help inform decisions around how buyers are buying.

There’s been a lot of talk about social media recently. It’s certainly a hot topic, but we can’t help thinking that it’s really just a symptom of something bigger.