Base One blog - thoughts on B2B Marketing and beyond

Wow. That's a big statement. So many to choose from. But I'm pretty sure you will admit this example is as brilliant now as it was 10 years ago.

There has been a lot of talk recently about emotion in marketing – largely instigated (in the UK at least) by the nice people at B2B Marketing magazine – but I have to say that many of the emotions the coverage raises in me aren’t very positive ones.

Google has been warning webmasters about guest blogging for a while, but they are now seriously clamping down. However, guest blogging can still be used to create great content as part of your wider marketing strategy, if you follow a few simple guidelines

Ever wondered what content treasures might be lurking deep underground within your organisation? Content marketers are realising that they need to dig deeper in order to unearth the best content – but how do you do it?

As a new entrant to the B2B sector, I've learnt a lot fast. Most importantly (so far) that content marketing is more than just a couple of buzz words.

This week in Milan, Base One carried off one of the prestigious Gold ‘Best Of International’ awards for a great example of how an emotional approach was successful in raising awareness amongst CIOs for Vodafone’s combined fixed and mobile capabilities.

Britain is gripped by election fever today, as millions turn out in the second biggest democratic exercise ever, also known as the European Elections. But before you vote, consider this...

Whether you're repositioning your brand or developing new propositions it's important to be different. But – can you be too different?

Our new remote testing set up lets us run user testing programmes across the globe from the comfort of our own offices.

To start with, I was with them. I was one of the angry ones. How could people do it? Why would they do it? Then I learned to live with imperfect infographics.