One statistic that leapt out to me from the Content Marketing Report 2015 was that only 16% of B2B marketers were “personalizing” their content. This is not a failing. I think most of that remaining 84% are absolutely right not to do so…
The Content Marketing Report 2015 published by B2B Marketing is an excellent resource. But while it is informative, beautifully produced and useful, it is also confusing. Let me explain why, and clear up the confusion...
Every year we ask the question. And there is now evidence to believe that B2B social media has reached a tipping point. But now more than ever, we need to exercise caution...
Content marketing has become so popular that 'content saturation' was an inevitable consequence. But equally inevitable was that there would be people who worked out a solution. Mark Schaefer is one of those people, and his answer is The Content Code.
The Buyersphere 2015 Report gave us some interesting insights into B2B buyer behaviour. Here's a chance to hear John Bottom, our Head of Demand Generation, explain what it means to marketers like us...
LinkedIn announced yesterday that it’s launching a new display advertising network. This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising.
In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void...
If content marketing is a stick, most marketers seem to have the wrong end of it...
YouTube has announced that it has revised its 'hit counter' so it can continue to provide statistics that are already in the billions. But this is the clearest example yet that online measurement is still based in the last decade.
Recent online discussions over the video produced for Scottish travel agents Thorne Travel got me thinking. Not about which travel agent to use, but what really constitutes a spoof video? It was fascinating to see people react in three different ways...
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