How to shoot yourself in the foot

Wow -  if you want a really poor user experience try using the Blackberry App store for the first time.

I have 2 phones, and iPhone for home and a Blackberry we use as a work support hotline.   I decided today to check out the blackberry app store.

Now, you'd have though that Blackberry, being a little late on the app scene, would be trying hard to make their app store as successful as possible.  I'm left feeling they actually don't want anyone to use it at all. 

First up, no instructions for first time users.  

Second, lots of messages about my OS being unsupported (*of course* i'm on a mac).

Third, when you click sign in you this:

Offputting or what?

I persevered (wondering if I've just signed away a kidney or something), then I was asked for both a ScreenName and a UserName - what's the difference?  How many names do i need?

It turned out my screen name needed to be a valid email address.   So I entered one.   Then it said it was invalid.    It wasn't.

I gave up.

A client of ours has a large salesforce using Blackberrys.   We are considering whether an App could be useful for them...  but after this experience I wonder if anyone would even be able to download it in the first place?

Come on people at Blackberry, do you actually sign up yourselves?  Has anyone noticed this mess?