Base One Site Fight

It's you vs. your best competitor, head-to-head on site effectiveness and usability.

Download the pdf

Base One Site Fight is a great way to try user testing for the first time. It's for businesses who are serious about making their digital assets more effective, or for Digital Managers who are looking get real insight and understanding of UX problems and get clear direction of priorities in advance of a site redevelopment.

The Site Fight takes place in our usability lab at Base One HQ. It's fully equipped with eyetracking technology we've used with great results for many clients.

How it works

All we need from you is a 1 hour briefing:

  • Tell us about your site users.
  • Tell us about your business objectives and challenges.
  • Pick a competitor who you consider to have the best website.
  • Give us access to your web analytics.

Then give us a week: we'll devise a test plan for you and perform usability testing with representative users.

What you get

We'll reveal how your site is used.

You'll get a report that contains a prioritised action plan, highlighting 5 clear actions that you should do next to improve your site performance. Some of these things may be quick to implement, some may be a little more longer term, but all will help you. The report will focus on the areas of greatest need, which may cover:

You'll also get:

Site fight results

Did you triumph in your Site Fight? Or did your templates get trounced? What can you learn from your competitor? What can you do to get ahead?

Detailed analysis

You'll get videos, gaze plots, heat maps and other insightful data that reveals really what happens on your site.

Find out more

Download the Site Fight PDF

Download the pdf

So if you fancy putting your current site to the ultimate test, choose your opponent, call us up and we'll do the rest.

Call us on 020 8943 9999 or send us a note via our contact form.