Vodafone Global Enterprise

Ready Business App and eBook


Vodafone Global Enterprise is a multinational which provides telecommunications and information technology services to large corporations.

The Project:

Vodafone Global Enterprise required an interactive presentation to bring to life the new ‘Ready Business’ proposition. This presentation should support the sales team in triggering conversations with their customers and prospects. It needed to do two things:

1. Tell the Ready Business story by explaining its proposition and what it meant for Vodafone’s multinational customers in a succinct and engaging way.

2. Illustrate their case studies in an innovative manner.

Our Solution:

We devised a Ready Business creative platform, which provided three ways of showcasing this particular story:

1. An interactive PDF, which could be distributed via email

2. An interactive web experience, with a narrative built around a page scrolling UX, using animation to highlight key points, supported by videos and the contextual case studies.

3. A native app version of the web experience, allowing both sales team and end users to download from iTunes. The native app meant all content could be viewed offline and provides a slicker user experience on iPads.