Vodafone Global Enterprise
Vodafone Global Enterprise is a multinational which provides telecommunications and information technology services to large corporations.
Vodafone launched its 4G network in the UK in the summer of 2013 in several key cities.
The launch needed to achieve two main goals:
- Drive awareness of Vodafone's 'best ever network' including 4G signal
- Drive adoption of 4G devices and tariffs from Vodafone
We developed a focused DM campaign targeting CEOs & CIOs.
Coming from the proposition: have an office experience wherever you are, we sent this group a high value 4G mobile internet device so they could experience the Vodafone 4G network for an entire year.
The DM led with the message: "8/10 business leaders believe 4G will increase productivity”, and the call to action: “try it yourself, on us”.