Vodafone Global Enterprise

Integrated Campaign

 
 

Vodafone Global Enterprise is a multinational which provides telecommunications and information technology services to large corporations.

 The Project:

Vodafone launched its 4G network in the UK in the summer of 2013 in several key cities. 

The launch needed to achieve two main goals:

  • Drive awareness of Vodafone's 'best ever network' including 4G signal
  • Drive adoption of 4G devices and tariffs from Vodafone

Our Solution:

We developed a focused DM campaign targeting CEOs & CIOs.

Coming from the proposition: have an office experience wherever you are, we sent this group a high value 4G mobile internet device so they could experience the Vodafone 4G network for an entire year.

The DM led with the message: "8/10 business leaders believe 4G will increase productivity”, and the call to action: “try it yourself, on us”.