The TRIUM Global EMBA, is jointly issued by the New York University Stern School of Business, the London School of Economics and Political Science, and HEC Paris School of Management. The Global Executive MBA program is for high achieving leaders who have over 10 years of work experience, and is taught across five countries in a modular format.
TRIUM needed to develop their digital presence to maximize its effectiveness as a recruitment tool and to provide a top-notch social platform for Alumni.
The existing TRIUM website was aging and not performing. With mobile already ahead of desktop as the most popular means of accessing the site, the audience were being served a sub-standard experience not reflecting the stature of the course.
As part of an integral strategy, our first task was to redesign and rebuild the site to be fully responsive and to revitalise the existing content making it more impactful and engaging.
As enrolment deadlines loomed, we had to move quickly, taking just six weeks from start to launch in late March 2014.