Trium Global EMBA
The TRIUM Global EMBA, is jointly issued by the New York University Stern School of Business, the London School of Economics and Political Science, and HEC Paris School of Management. The Global Executive MBA program is for high achieving leaders who have over 10 years of work experience, and is taught across five countries in a modular format.
Since the program’s launch, the market has become increasingly competitive and research into the external perception of the program indicated a lack of presence and diminishing distinctiveness of the TRIUM brand.
We were asked to rejuvenate the brand and develop a new brand strategy that would reposition the Trium Global EMBA as a leader in the market.
Through a collaborative approach we developed a new brand strategy, messaging framework, visual identity and communications strategy that elevated the brand to the next level.
The result has been the roll out of a new brand strategy that focuses on positioning TRIUM as the most exclusive Global EMBA. The new confident and sophisticated design, that reflects the personality of the cohort and faculty, was launched across a variety of media. A new website, brand guidelines, messaging framework, visual identity, brochure, and brand video went live in 2014, and have been positively embraced by all those involved – the faculty, students and alumni of the TRIUM Global EMBA program.