Rebranding Animation 


TNS (formerly known as Taylor Nelson Sofres) is a leading market research and market information group. TNS is structured around specific areas of marketing expertise: Brand & Communication; Innovation & Product Development; Retail & Shopper; Customer Experience; Employee Engagement; Qualitative; Automotive; and Political & Social.

The Project:

TNS repositioned their brand around the promise of 'Discover', and commissioned Base One to create a high-impact movie for the reveal at their global internal launch. 

Our Solution:

The movie is a beautiful piece of animation that visually defines the company’s new positioning.