Google

Sales Enablement Tool 

 
 

Google is a multinational technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, software, and hardware.

The Project:

If your set of business products included YouTube and AdWords it might be easy to think they can market themselves…but when the individual brand names carry so much weight how do you package them to show their collective strength when used alongside one another, rather than individually?

Base One needed to create a cohesive, compelling sales narrative to sell “One Google Solution” to advertisers.

Before now, advertisers received separate sales pitches for all of the Google business products. While advertisers didn’t necessarily see AdWords, YouTube, Google Display Network etc, as separate products, they were confused when these products were not presented to them with a unified view. And that was not good for the Google brand.

Our Solution:

A smooth, smart presentation that accurately represents the Google and it’s components.

We helped them develop a story that isn’t a ‘Guide to Google+’ or ‘How to use Adwords’… it’s a narrative that captures the audience’s attention and explains how all the parts work together.