Facebook is the biggest social media and social networking service worldwide.
Strange as it may sound, Facebook had an engagement issue with the senior marketing audience - these are budget holders whom Facebook hoped to persuade to spend their marketing budgets. They are usually a time-poor audience and we needed to find a more effective way of communicating with them on a regular basis.
Because we knew that smartphone penetration was high amongst this audience, our communications designs took a mobile-first approach, creating easy-to-scan-and-read monthly communications programme based around a 'what marketers need to know about Facebook in a nutshell' concept.
Tested initially in the UK, the programme was quickly rolled out across the main EMEA markets, and saw strong month-on-month growth. After 6 months, readership was up 1100%.