Adam smith international
International Responsive Website
Adam Smith International’s global development work is all about making a tangible difference to the lives of citizens in the countries where they work.
As part of a brand rejuvenation exercise, Base One was asked to develop a website that accurately reflected the work ASI’s does and it’s effects on people. It had to be visually appealing but more importantly, fully interactive.
We planned, designed and built a site around their hero content: a remarkable range of over 250 projects spanning the planet. Users navigate these via an interactive project showcase. This allows them to explore within regions and sectors relevant to them and truly see the impact that Adam Smith International delivers on a global scale.
Built on Expression Engine, the website is fully responsive and works across all devices. As Adam Smith International’s stakeholders live in almost every country around the world, accessibility was essential so we included a low-bandwidth option to cater for those accessing it from remote regions with limited connectivity.