The TRIUM Global EMBA, run in conjunction by New York University Stern School of Business, the London School of Economics and Political Science, and HEC Paris School of Management, was something unique and innovative when it was created 13 years ago: a Global Executive MBA program for high achieving leaders with 10+ years of work experience, taught across five countries in a modular format.. 

Since the program’s launch, the market has become increasingly competitive with many schools launching similar programs, and research into external current perception of the program indicated a lack of presence and diminishing distinctiveness of the TRIUM brand. 

Having a strong brand was now more important than ever and Base One was approached to help rejuvenate their brand and develop a new brand strategy.

Base One’s proven 5i process involved a collaborative approach to the development of a new brand strategy, messaging framework, visual identity and communications strategy to take the brand to the next level.

The result has been the roll out of a new brand strategy focused on positioning TRIUM as the most exclusive Global EMBA. A confident and sophisticated new design reflecting the personality of the cohort and faculty was launched across a variety of media. A new website, brand guidelines, messaging framework, visual identity, brochure, and brand video went live in 2014, and have been met with positive response from those involved – the faculty, students and alumni of the TRIUM Global EMBA program.

Want to stay ahead of the competition? Want to keep your distinctive edge? Let Base One show you how.

Get in touch using our online form or call Ashley Stapleton on 020 8943 9999.