Anvil is a multi-national operational and travel risk management company. Nearly three decades have passed since the company shook hands with their first business partner. In that time, they have protected some of the most prominent corporations around the globe, including: adidas Group, Barclays, Boeing and Hewlett Packard, developed the most innovative technology in their sector, and seen the world itself change profoundly.

Over the last four years, Anvil had achieved impressive year-on-year growth and intended to continue this level of growth, but many clients and prospects did not understand the full extent of what Anvil did or what they had to offer. That wasn’t good for meeting their growth targets or for the success of the new offices they were about to set up.

The Base One challenge was to define Anvil’s brand strategy and redefine their positioning, all whilst maintaining Anvil’s current brand equity.

Key outcomes of the Base One process included a clear view on a small and very distributed target audience and redefining their business definition to reflect their audiences’ needs. We also simplified their products and services to clearly articulate the operational benefit Anvil provides.

Main deliverables:

Brand Strategy
Brand Architecture
Messaging Framework
Visual identity
Communications Strategy
Website
Collateral

The new proposition and brand identity enabled Anvil to be known as the essential partner for international business – enabling business as usual wherever a company operates.