Vodafone Global Enterprise required an interactive presentation to bring to life the new ‘Ready Business’ proposition. This presentation would support the sales team in triggering conversations with their customers/prospects. The presentation needed to do two things:

1. Tell the Ready Business story. The main content and design challenge was to explain what the Ready Business proposition means for Vodafone’s multinational customers in a succinct and engaging way.

2. Showcase the case studies. Case studies were to be a mix of text/images and video. Videos would open in floating windows.

Following the creation of the Ready Business creative platform, we provided three ways of showing the story: 1. An interactive PDF, which can be distributed via email 2. An interactive web experience, with a narrative built around a page scrolling UX, using animation to highlight key points, supported by videos and the contextual case studies. 3. A native app version of the web experience, allowing both sales team and end users to download from iTunes. The native app means all content can be viewed offline and provides a slicker user experience on iPads.