Business Express, Experian's new SME focused product range, is a great set of products useful for any small business. Experian had built the products but needed help with the interface design to differentiate it from their corporate products yet remain firmly on-brand.

We designed the Business Express identity, created a new IA for the site that helped users easily understand the product range and got them to the correct products faster, and finally we created a great product dashboard interface that really helps sell the product to users taking a free trial. It's all about simplicity, no-nonsense and good design, which, come to think of it, are attributes any small business would be proud of.