Strange as it may sound, Facebook had an engagement issue with the senior marketing audience - these are budget holders whom Facebook hoped to persuade to spend their marketing budgets.

Our role was to find a more effective way of communicating with this audience on a regular basis.

Because we knew that smartphone penetration was high amongst this time-poor audience, our comms designs took a mobile-first approach, creating easy-to-scan-and-read monthly comms programme based around a 'what marketers need to know about Facebook in a nutshell' concept. Tested initially in the UK, the programme was quickly rolled out across the main EMEA markets, and saw strong month-on-month growth. After 6 months, readership was up 1100%.

Does your website give a big experience - even on a small screen? If not, you could be losing out to competitors who offer a better mobile experience. Let Base One make more of the mobile opportunity.

Get in touch using our online form, or call Sarah Platts on 020 8943 9999.