Vodafone launched its 4G network in the UK in the summer of 2013 in several key cities. 

The launch activity needed to:

• Drive awareness at launch of Vodafone's 'best ever network' including 4G signal
• Drive adoption of 4G devices and tariffs from Vodafone

We developed a focused DM campaign targeting CEOs & CIOs at large enterprise customers.

Coming from the proposition: have an office experience wherever you are, we sent out a high value 4G mobile internet device so that CEOs could trial the Vodafone 4G network for an entire year.

The DM led with the message: "8/10 business leaders believe 4G will increase productivity”, and the call to action: “try it yourself, on us”.