If your set of business products included YouTube and AdWords it might be easy to think they can market themselves…but when the individual brand names carry so much weight how do you package them up to show the strength that they offer when used alongside one another, rather than individually?

Base One has been working with Google to create a cohesive, compelling sales narrative to sell “One Google Solution” to advertisers.

Before now, these advertisers received separate sales pitches for all the Google business products. They don’t see AdWords, YouTube, Google Display Network etc, as separate products, they see them all as Google and get confused when they’re not presented with a unified view. And that’s not good for the Google brand. The products need to be presented in a smooth, smart sales pitch that people would expect from Google.

The story we’ve developed isn’t a ‘Guide to Google+’ or ‘How to use Adwords’…it’s about telling a story that captures the attention of the audience.