It's taken over a week to recover and one of our riders has been pretty bedridden since (we were that committed), but we did it.

2,400 miles covered, then the 24 hour race done (42nd out of 160 in our interestingly titled 'open men' category).  Almost £3000 raised for charity (and still growing - come on you can still contribute if you haven't yet).   A big thanks once again to our main sponsors Saab.

See the highs and lows of the race on Flickr.

The Base One bakers donned their chef's hats and aprons this past week to raise money for our chosen charity, the Shooting Star Hospice.

The fundraising began with a bake sale at our home at Harlequin House. Those with a sweet tooth were well catered for with every sweet creation you can think of, from jam tarts to brownies and flapjacks to bread & butter pudding. So if you saw a smiling, chocolate-covered face whilst walking around Teddington, you probably saw someone who had visited the cake sale.

Yesterday, however, the gloves were off as we held a charity bake-off to decide who really is the Base One master baker.

Seven wannabe chefs spent hours perfecting their recipe, sourcing their ingredients, preparing their tools and baking their pièce de résistance for others to sample.

Even Nigella Lawson would have been proud because every tasted cake delightful. Voting was close but, in the end, Esme was crowned the overall winner for her lemon drizzle cake. So congratulations, Esme.

And congratulations to those who baked their cakes and who donated by buying them. You helped us raise a wonderful total of £326.80 for Shooting Star.

The Base One gang put pedal to the metal on Wednesday night to compete in The Advertising, Marketing & PR Companies Team Challenge Kart Race.

After getting kitted up in some rather unflattering racing suits and receiving a briefing on all the dos and do nots, it was time to rev the engines and get on the starting grid.

Base One were well represented, with four teams competing against eight other teams from local marketing organisations.

Kartacus, featuring Tom, Matt, Chris and Anthony, did the company proud by being crowned overall winners. Kart & Design, featuring Dan A, Dan O and Jason, also left an impression, picking up an impressive three black flags and two penalty points between them for what could be described, at best, as overly physical driving.

Special mention must go to Joe for organising the event - thanks, Joe. And well done to Susanne and Caz for representing the girls. Those karts certainly aren't light and they really gave the boys a run for their money.

We proudly collected our award last night at the Marketing Week engage awards for our fab work on the PayPal campaign. http://bit.ly/b1win

You can read up about the campaign righ there on our site http://bit.ly/b1paypal

Congratulations to the team!

Base One FC were crowned Jumpers For Goalposts champions last night as they beat bitter rivals Sport Billy 8-2 in a fiercely contested match at the Barnes Velodrome. Read the full report here.

Join us for The Great Content Experiment, to be held at the IDM Conference and hosted by our very own John Bottom. Here he explains how the experiment will work and what we hope to prove.

The new Cable & Wireless Worldwide global website has now gone live. Well done to all the team involved. The website was developed to represent to very distinct business units, read our full case study here. We are continuing work with Cable & Wireless Worldwide on an incremental development plan for their website - ensuring ongoing enhancements and improvements to their site are implemented based on a close analysis of usage and results.

Rich is the latest recruit to join the project management team. He is a Prince2 2009 Practitioner qualified project manager, and has varied experience within the website, product and engineering design fields over the past 5 years.

"I try to make the best use of my creative and technical understanding to bridge the gap between aesthetic and function"

Rich joined on the 16th November and blended right into the team, so much so we forgot to write a blog post about him!

He also enjoys photography and snowboarding!

Last night Base One were the proud winners of a Silver award for the Best Use of Search for client Hitachi, at the prestigious DMA awards. Up against some of the big named B2C players, we had one of the very few B2B entries that got through to the finals. Well done all.

Krupa is the latest member of the Search and Social Media team.  Her first opportunity came to her after she got CIM (Chartered Institute of Marketing) certified about a year ago. She previously worked for a highly acclaimed B2C marketing agency that dwelled within the Digital Spaces, Social Media and Online PR. Krupa worked primarily across the Social Media platforms to create Conversation, Engagement & lots of Buzz!  Now, new to the company she promises to excel within her role.

Krupa is currently a swim coach and has an active presence within her gym as well as being very involved in Charities and Siddha Yoga (A Self-Realisation and Meditation concept.)