It's taken over a week to recover and one of our riders has been pretty bedridden since (we were that committed), but we did it.

2,400 miles covered, then the 24 hour race done (42nd out of 160 in our interestingly titled 'open men' category).  Almost £3000 raised for charity (and still growing - come on you can still contribute if you haven't yet).   A big thanks once again to our main sponsors Saab.

See the highs and lows of the race on Flickr.

A weekend racking up the miles in the mountains of North Wales is great training, and we never expected 20c heat in early April in Snowdonia.   You'd expect a drenching at that time of year, but we got sun burnt instead.

Riding around the mountains on the Coed-y-Brenin and Coed Llandegla trails is an epic experience.  Stunning scenery and a fantastic buzz, with a great mix of fast flowing and technical rocky trails.  But after 40km riding Snowdonia's finest we returned back from the 'Coch' trail and noticed that my bike, my pride and joy, had a nasty crack in the frame above the bottom bracket.  A write-off.  Of two-and-a-half-grand's worth of bike.  Ouch.   

Now I had no bike.  Broken by the Coch,  or maybe it was Uncle Fester, Herman or Gomez (the Addams Family must be big in North Wales, judging by the number of trails named after them).  Normally I break my bones, not my bike. That would have almost been easier for me to take.

After a day of intense worrying about the cost of replacing it I returned back to London late Sunday to discover my warranty was still valid (5 years - not bad for something you chuck yourself down mountains on).   Phew.  Thank you Lapierre.  There's a lesson there - pay more attention to this type of thing when you buy stuff.

The Base One bakers donned their chef's hats and aprons this past week to raise money for our chosen charity, the Shooting Star Hospice.

The fundraising began with a bake sale at our home at Harlequin House. Those with a sweet tooth were well catered for with every sweet creation you can think of, from jam tarts to brownies and flapjacks to bread & butter pudding. So if you saw a smiling, chocolate-covered face whilst walking around Teddington, you probably saw someone who had visited the cake sale.

Yesterday, however, the gloves were off as we held a charity bake-off to decide who really is the Base One master baker.

Seven wannabe chefs spent hours perfecting their recipe, sourcing their ingredients, preparing their tools and baking their pièce de résistance for others to sample.

Even Nigella Lawson would have been proud because every tasted cake delightful. Voting was close but, in the end, Esme was crowned the overall winner for her lemon drizzle cake. So congratulations, Esme.

And congratulations to those who baked their cakes and who donated by buying them. You helped us raise a wonderful total of £326.80 for Shooting Star.

The Base One gang put pedal to the metal on Wednesday night to compete in The Advertising, Marketing & PR Companies Team Challenge Kart Race.

After getting kitted up in some rather unflattering racing suits and receiving a briefing on all the dos and do nots, it was time to rev the engines and get on the starting grid.

Base One were well represented, with four teams competing against eight other teams from local marketing organisations.

Kartacus, featuring Tom, Matt, Chris and Anthony, did the company proud by being crowned overall winners. Kart & Design, featuring Dan A, Dan O and Jason, also left an impression, picking up an impressive three black flags and two penalty points between them for what could be described, at best, as overly physical driving.

Special mention must go to Joe for organising the event - thanks, Joe. And well done to Susanne and Caz for representing the girls. Those karts certainly aren't light and they really gave the boys a run for their money.

A week has passed since our Summer Event and we've just about recovered! Many thanks to those who came to Teddington - we're sure you'll agree that it was a fantastic day.

We proudly collected our award last night at the Marketing Week engage awards for our fab work on the PayPal campaign. http://bit.ly/b1win

You can read up about the campaign righ there on our site http://bit.ly/b1paypal

Congratulations to the team!

Base One FC were crowned Jumpers For Goalposts champions last night as they beat bitter rivals Sport Billy 8-2 in a fiercely contested match at the Barnes Velodrome. Read the full report here.

Join us for The Great Content Experiment, to be held at the IDM Conference and hosted by our very own John Bottom. Here he explains how the experiment will work and what we hope to prove.

The new Cable & Wireless Worldwide global website has now gone live. Well done to all the team involved. The website was developed to represent to very distinct business units, read our full case study here. We are continuing work with Cable & Wireless Worldwide on an incremental development plan for their website - ensuring ongoing enhancements and improvements to their site are implemented based on a close analysis of usage and results.