A recent survey of the online experience of Base One employees showed that while we’re a pretty web-savvy bunch, there are some popular web tools we currently don’t use very much - namely RSS and social bookmarking.
So why have we attached a playground label to our noble profession?
You have no idea how many times I get asked this, and the different ways I have tried to explain what it is, and why it is so important. In fact, in some cases I’ve just given up.
For a while at Base One we’ve been questioning the logic of the single big idea as the basis of a brand’s campaigns. Having spent years creating consistent and compelling campaigns around a single idea, why change?
I agree with 37 signals dictum that it’s best to create half an application rather than a half-arsed application.
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