Matt Lord

From actor, freelance assistant director in TV & films, full-time marketing writer in video games and for a film-related internet startup company, through to a b2c and now b2b copywriter, 'Lordy' had his fingers in a fair few media pies for a while now. And they've all tasted like cheese and mushroom.

And when he's not cutting a debonair dash on the cricket field or fighting fascism in the Chilean Andes armed with nothing but razor-sharp copy and a large hat, he endeavours to bring a generous slice of warmth, humanity and urbane wit to b2b marketing here at Base One. All rounded off with coffee, mints and banter, naturally. Luncheon, anyone?