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"Content marketing" is great, leading-edge, measurable and effective. "Advertising", on the other hand, is understood to be ineffective, unaccountable, and hopelessly out of date. The truth is we’ve been doing both for years and will continue to do so.

LinkedIn announced yesterday that it’s launching a new display advertising network. This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising.

Content marketing isn’t rock ‘n’ roll. But an American indie band called Parquet Courts has recently released a song called Content Nausea, which should be on the playlist of every content marketer.

It’s all about great content at the moment – but is that the emotion you’re eliciting from your consumers?

I took part in a pub quiz last week, where my team finished a very respectable joint second. Given that there was a prize for placing so high (a £25 bar tab), but not for third, a tie-breaker was required.

As a new entrant to the B2B sector, I've learnt a lot fast. Most importantly (so far) that content marketing is more than just a couple of buzz words.