Blog articles by author

The Centre for Economics and Business Research has recently carried out a piece of research on flexible working, discussing the benefits the UK could stand to gain from a “work from anywhere” culture.

An article in Monday’s ComputerWeekly.com talked about how three-quarters of UK citizens believe that allowing police officers access to more digital technology will improve frontline policing.

This week in Milan, Base One carried off one of the prestigious Gold ‘Best Of International’ awards for a great example of how an emotional approach was successful in raising awareness amongst CIOs for Vodafone’s combined fixed and mobile capabilities.

How do you engage the hearts and minds of customers & how do you sustain the interest and trust you've built? Commitment, a long-term approach and an enriching & positive experience is the key.

Heraclitus, the Greek philosopher, believed that change, was pivotal to the cosmos. It’s unlikely that he was thinking about B2B marketing, but I can’t help feeling that his doctrine could be easily applied to what B2B marketers are doing today