Base One blog

June 17 2014 5:31 PM

Ever wondered what content treasures might be lurking deep underground within your organisation? Content marketers are realising that they need to dig deeper in order to unearth the best content – but they also know that it's not that easy bringing it to the surface.

Recently featured by the Content Marketing Institute, our infographic below outlines the 12 rules of content fracking.

(Click here for the hi-res file)