B2B Search Marketing

Search Marketing

Search marketing is undoubtedly one of the fastest-growing forms of online marketing today. And, with more than 80% of web users using search engines every day and 49% of online purchases originating from search, it has become crucial to any business wanting to gain an edge on their competitors.

We create integrated search strategies that optimise your website for search engines and successfully perform your pay per click (PPC) advertising, but also integrate these efforts into your overall marketing strategy.

And the result? Our integrated approach consistently achieves top ranking results. But, most importantly, it draws the highly targeted traffic that, ultimately, converts into business.

Search Marketing Services

Base One Search offers full search marketing services and remains unique in our integrated marketing approach, combining search marketing and Social Media, online PR with further online and offline marketing activities.

At Base One we believe integrated search is about leveraging each element of the online and offline marketing mix to ensure that it has the maximum impact on your performance in the search engines.

Pay Per Click Advertising

Base One has a strong holistic search driven approach to bring PPC and SEO closer together, assisting us to successfully support a client in cross communicating their message and improving their overall performance.

Base One Search’s approach to PPC is that every client’s unique industry and budget deserves its own attention. Unlike large PPC agencies, we deal directly with our clients, working in tandem to promote their products and services.

Pay Per Click management and reporting at Base One Search is presented in a simple yet sufficiently detailed fashion. Not only do we give you statistics on your PPC campaigns, we explain what they mean and lend our professional insight with helpful comments.

Web Analytics

At Base One we strongly believe that web analytics is essential to search marketing in any integrated campaign. We value its ability to improve websites, both for search engines and for the user, too.

This analysis can be used to optimise site design, improve navigation and layout and, ultimately, increase sales, applications, response rates and cost effectiveness.

How can we help you maximise your findability?

Contact us today about a free SEO evaluation, to get a taste for our unique approach to B2B Search and how it can benefit your business.