Base One B2B Usability Labs

Gain some insight on how to improve your Website's effectiveness

When looking to improve website performance, it's been proven beyond doubt that taking a user-focused approach is the most effective way to achieve this. And the best way to uncover the truths is to watch real people try to use your site as part of facilitated tests. How many of you have ever done this?

Be it first impressions, reducing bounce rate, competitor benchmarking, improving form attrition, boosting conversions, or just knowing if people actually understand your site, user testing can give you huge insight and firm direction into what you should do next.

And often what you need to do is a series of small things that can add up to have a significant effect. That's attractive to anyone in these budget-conscious times.

Our offer

Many of you don't realise we have a usability laboratory in our offices, fully equipped with eyetracking technology, that we've used with great results for many clients.

We've never really shouted about our lab before, and we're keen to promote it and show you how beneficial this approach is.

So we have a great offer for you. It won't take long, and it's not expensive, and we're convinced you'll get instant benefit.

All we need: 1 hour briefing from you:

  1. Tell us your business challenges you have over the next year.
  2. Give us your web analytics.
  3. Then give us a week.

We'll perform testing with representative users.

We'll reveal the truth about your site is used, giving you:

  • A prioritised action plan, highlighting 5 clear actions that you should do next to improve your site performance.
  • Videos of the tests, along with the gaze plots, heat maps and other insightful data that reveals really what happens on your site.

The cost? Just £995.
And we'll off a money-back guarantee: we'll refund you if the 5 actions fail to improve your site.

To find out more, please call Paul on 020 8943 9999 or send us a note via our contact form.

Usability Labs

Improvements in taking a UCD approach

Sales / conversion rate
100%

Traffic / visitor count
150%

User performance / productivity
161%

Use of specific (target) features
202%

(source: useit.com)

Top 5 usablity mistakes in B2B

Poor explanation of what you do and why it matters.

Bad content causing high user abandonment due to incomprehension or perceived irrelevance.

Ineffective calls to actions leading to low or lost conversions.

Poor form design that fails to minimise errors and leads to unnecessary abandonment.

Sloppy production causing technical errors or inconsistencies.