A lesson in interactivity from Tipp-Ex

These days web users are savvier than ever. Chances are that when you're surfing, you'll ignore banners and other online advertising so much that you hadn't even realised what they were trying to communicate - or possibly that they were even there. This, of course, makes the role of the online advertiser a lot more challenging.

 

Interactive banners are an attempt to stop this happening and catch the user's attention. They're capable of expanding, containing input fields or even interacting with the content within the page. And they're becoming more and more elaborate as their capabilities extend much further than an animated gif within a letterbox banner.

But in terms of interactivity in online and banner advertising, Tipp-Ex has gone one further. Upon landing on their YouTube page, you may suspect you're about to see a viral video about a hunter and a bear. There is, however, much more than meets the eye.

 

The ad immerses itself within the well-known YouTube page layout, and the video title even becomes editable. Users can also discuss the content via the page's comments section.

 

I don't want to say too much about it because it will stop you from enjoying discovering it for yourself. But, be warned, if you're anything like me, you'll probably spend a good seeing what it can do2.

 

Click here to see the Tipp-Ex ad for yourself.

 

NB: there is a little bit of swearing in the video so you might want to wait until you're out of the office before you watch it.