Stars of CCTV

It’s time to reveal something we’ve kept a bit of a secret over the past few months.

For Powwownow, one of our clients, Base One created - and starred in - a series of viral movies aimed at creating a buzz around the Powwownow brand.

The videos were filmed as if they were real CCTV footage retrieved by Powwownow, depicting office workers using unique ways to ‘repurpose the meeting room.’

One video showed a clumsy secret golfer putting the end of his golf club through a wall, one starred some sneaky office workers playing table tennis on the meeting room table while another starred a couple having a romantic liaison under the meeting room table.

So far the videos have had thousands of downloads on video sharing sites such as YouTube, Daily Motion and Facebook - and view counts continue to grow, months after they were uploaded.

They’ve even sparked up a bit of debate on the comments section of YouTube and on Twitter. The more web savvy viewers weren’t fooled: they were quick to point out that videos were all viral marketing, not real CCTV footage. Others weren’t so sure. And whether they thought the clips were real footage or not, judging by many of the comments and the amount of views to date, the viewing public certainly found them amusing.

And that’s what they’re about, really: a bit of fun.

But as well as being great fun to make, the videos go to show that you don’t need a big budget and a host of stars to make waves online. Just a simple concept backed up by some well executed and edited video recording made this viral campaign such a success. People who hadn’t previously heard of Powwownow started talking about the brand and traffic to the Powwownow site steadily increased as the popularity of the videos grew.

So watch out, Hollywood! The time of the viral stars has come.

Watch the videos for yourself on Powwownow’s YouTube channel.