Base One business cards get tongues wagging and fingers typing

Not long ago, we created our new Base One business cards. And they’ve already been causing quite a stir - both online and offline.

First, a little background…

Forming part of the Believe campaign, the Base One business cards feature the B-Boys - two B-shaped textured characters designed and given life by one of our talented graphic designers, Dan Osman.

For those who don’t know much about the Believe campaign, the aim was to get people talking. What about? Well, their beliefs, specifically: the things they wish they could achieve, no matter how far-fetched.

And this is exactly what the business cards aimed to do. As well as providing obvious standout value with their unique interactive design, they aimed to get people talking about what makes them tick. After all, you can often learn a lot about a person just by finding out about just one of their beliefs, no matter how personal or impersonal.

How did the business cards do this? Well, when you get given one for the first time, the design invites you to lift the B-Boy out of its perforated holding. Once removed, a belief specific to the Base One employee who gave it to you is revealed. It may be that person says they would like to believe that England are destined to win the World Cup. They might like to believe that good things come to those who wait. They may even believe that cheese won’t make them fat. Whatever the belief, it’s a belief held by them that they’d like to share. And, ultimately, it gives the two people something to talk about and a reason to get to know each other better.

But the cards haven’t just got the recipients talking. The web’s already buzzing with Base One business-card-related banter. The design has already featured on a variety of well-known advertising and creative websites and blogs, including Ads of the World, I’m Just Creative, That’s Nice Design, Advert Lover, Creative Boom and It Even Has A Watermark. Who knows where they could end up next?

Understandably, we’re pretty chuffed. Our mission was to get people talking and we’d like to think we’ve been successful.

If you haven’t already, be sure to check out the I Would Like To Believe site where you can see other people’s beliefs and even post your own.