Is honesty the best policy?

I came across this "painfully honest" TV commercial.

It got me thinking about the approach most adverts take.

Being advertised to is a part of life, deconstructing all these messages is second nature to everyone and because we know we're being sold to, we digest adverts with a pinch of salt - obviously we're only going to be presented with only the good points and benefits, obviously the message with be slightly to extremely skewed.

That's why building trust is so important and difficult with a brand and why I found this Cullman Liquidation Mobile Home commercial so refreshing and exciting.

While the ad itself has neither high or low production values, the way it's presented and written is so honest I can't help but respect it, sit up and listen.

The question is, would I buy a mobile home if I was in the market for one and obviously had a modest budget?

Yes. Almost definitely.

 

The advert lets me know exactly what I'm buying as well as gives me peace of mind. And that's far more than most adverts deliver.

In a world where everything is transparent and the truth behind a product or service can be found from a simple search, twitter or blog, maybe it's time for us to hide nothing, to present the pros and cons and to communicate with customers as if we care about them as much as we do their wallets. Certainly this will save customer's time, money, stress and undoubtedly build their trust in a brand.