Welcome to the iSun generation

I found this interesting, not just because it is a neat parody of the iPhone ad, but because of the attitude of the newspaper behind it (The Sun, the UK's notorious tabloid).

News Corporation, the owners of the Sun, has recently shown how uncomfortable it is with new technology by claiming that free-access, ad-funded information is not viable. And here it is having a go at the darling of the Web 2.0 generation. So is the Sun right to be positioning itself in such a backward-looking light? Is it winning over lots of techno-sceptic readers who themselves are terrified at the advance of technology? Or does it just end up looking a little silly and behind the times?