Social media innovation: Ikea does it again

This is not an Ikea blog. But the fact that these guys keep coming out with good ideas that use social media means that we will continue to talk about them. Saw this on Twitter recently and thought I would do my bit to spread it around the blogosphere.

It's basically a competition, but run over Facebook in a way that Facebook users would get excited about. And if Facebook users get excited about something, they tell others and that's the whole point about social media. You have to do things in a way that suits the users - not you.

Anyway, see the video. It's a cute idea.