British Gas Business Energy360

British Gas Business launched their energy management product, Energy360 in May 2009 at Sustainability Live (19th - 21st May) at the NEC, Birmingham.




Sustainabilitylive! is the UK's largest forum for excellence and innovation in environment, water, land and energy so was an ideal event for Energy360 to attend.

The stand was a massive success - across the 3 days, Energy360 received 70 high level leads which is brilliant as it exceeded target by 25%.

Not only has Energy360 appeared at SustainabilityLive! They are also due to attend the Energy Event, Heat and Energy Show and Leisure Industry Week

To date, we have worked with the brand and marketing team to create a visual identity, trademarked wordmark and strapline along with marketing collateral, case studies, flash videos and product demos, on/offline advertising to name but a few projects.

Base One have also built an every changing microsite, where British Gas Business can share important information about Energy360, how it works, and important case studies.

www.energy360.co.uk

The intranet side of the site also provides employees and other agencies access to a comprehensive style guide for the design elements of the product.

Success of the product launch so far has been exceptional. Against an end of year target of achieving 15% awareness amongst existing and prospect corporate customers, in May 2009, Brand Monitor identified that 9% of all customers recognised Energy360, with 25% recognising that British Gas Business offers energy management services.