James Wylie

Name: James Wylie

Job title: Copywriter

Email: james.wylie@baseonegroup.co.uk

Bio:
I'm a copywriter from South Africa. My previous experience was at JWT, working above the line on B2C. My passion is creativity - conceptualizing, brainstorming, and coming up with ideas. The whole process excites me. And what I enjoy about being creative in the context of advertising is that my ideas are doing something real, directed and tangible. What's more, I love the challenge of being creative within brand, brief and budget parameters - trying to find a solution that sells a product or service, but also challenges, pushes boundaries and perhaps gives its audiences a little more than just a sales pitch. It's always my goal to come up with pieces of work that people actually want to spend time with.