Holger Ambroselli

As a German with a Sicilian surname working in Amsterdam for a British company, Holger is better placed than most to understand the complexities of multi-cultural branding. Working with the wider Base One branding team, Holger brings powerful analysis of branding issues as well as 16 years' experience of helping European brands to build sustainable, profitable relationships with customers. When not working, Holger is an experienced and enthusiastic yachtsman, harbouring secret dreams to one day win the America's Cup - although on behalf of which country we don't know...