Base One hosted their first event on the 10 September. It was part of our Beyond series, titled Beyond Search. We invited a load of clients, key contacts and prospects along for a 9am-1pm session. I like to think it was a huge success (as I was the organiser). The thing that really struck me was the relevance to our Beyond thinking - and how perhaps these types of events/conferences/workshops, whatever we like to label them, are going to become one of the best ways to inspire the word of mouth promotion of services in the future.

Is this one of the rivers that my colleague David Thomas is referring to in his Word of Mouth blog post? Getting people together who fill similar roles within different companies is a sure fire way to inspire debate and simply get people talking.

Watch this space for the video take of our Beyond Search event - for all of you who missed out on the day...

I have never written a blog before. In fact, it scares me somewhat. I am a blog virgin. I just have to "get writing", they tell me. Once you have written one then you will get the hang of it. But I am way behind the rest of the world AND (as it appears) some of the professional "bloggers" that have come out of the woodworks from our agency. So here it goes, time to catch up and become a blogger...

Because I find it so hard, I have been thinking a lot about the purpose of blogs and where they fit into the business world.