This post has been contributed by Jamie Lee Wallace, a good friend of Base One, who is also one of the founders of Savvy B2B Marketing - a collaborative blog offering unique B2B marketing insights delivered with healthy doses of humility and good humor.

One of the number one complaints about social media is that it takes too much time. 

Companies considering the leap into the land of blogs and tweets often run screaming into the night after they glimpse the reality of what it takes to launch and maintain a worthwhile social media presence.

I don't blame them. The onslaught of digital information is overwhelming, but there is hope. The key is in being selective.