Taken from here under the Creative Commons Attribution license.

If somebody steals what is rightfully yours, what should you do? Sue them? Chase them and get it back? Phone the police? Hunt them down?

There is a growing school of thought to say you should be thanking them…

Having worked with some of the largest entertainment names in the world (including Sony, Microsoft and Nintendo) and flirted with the music industry, I’ve seen how companies protect their intellectual property with all their might.

It’s understandable to see why. IP = identity. It’s the DNA of any organisation, and to steal it would be detrimental, right? Perhaps not!

Like anything in life, in order to evolve, businesses need to adapt to their changing environment. It’s a common argument that businesses are not progressing with their audience quickly enough. Just look at the mass influx of businesses now getting onboard the Social Media wagon to keep with the times, but yet they don’t know how to use it. As people, we have taken social media into our lives naturally, so why do many businesses struggle?